How Tagline Positioning Can Help Your Business Gain Recognition
Creating a tagline is one thing, but creating a memorable tagline is another. Taglines should be a true reflection of your business. Yet at the same time, it needs to…
The Importance of Customer Satisfaction Research
Customer satisfaction is a crucial part of any marketing firm worth its salt, as it can improve a business’s revenue by up to 8% when it’s prioritized. Companies invest a…
What Is Positioning Research and What Are the Benefits?
Positioning research creates business opportunities. Businesses can better tailor new products to customers’ needs, and brands can better tailor existing products for competitors’ products. Also, positioning research can guide the…
Copy Testing and Creative Development Research: A Guide
You can more than double the click-through rate if you test multiple versions of your ad copy. When it comes to advertising research, testing your copy can be one of the sharpest tools…