Posted on: December 31, 2021
You can more than double the click-through rate if you test multiple versions of your ad copy. When it comes to advertising research, testing your copy can be one of the sharpest tools in your marketing shed.
If you want to get the most out of your advertisements, market research is going to be your best friend. Read our guide to learn more about copy testing and creative development research and why they could be game-changers for your brand.
Copy Testing
Copy testing refers to the research tests in which a brand or a market research agency evaluates how well an advertisement communicates its intended message. It can be used for all forms of advertisements: television, print, or digital marketing.
Copy testing strategies are used after other research studies. These could be studies that help identify a target audience for a certain set of advertisements. These initial studies can help guide the direction of the copy in the first place. This sort of advertising research relies on consumer feedback.
Copy Testing Advantages
By doing copy testing research, a brand or a company is able to tell whether an ad will be successful before they invest the money to have it promoted online. This can help companies save money as well as invest the money they do spend in the right places.
In some cases, copy testing requires paying more upfront. Bu it usually pays off in higher revenues down the line.
The biggest advantage of copy testing is the type of feedback you receive. A lot of testing strategies only return one sort of data, but copy testing provides both quantitative and qualitative data. This gives you the most insight into your advertising efforts.
Creative Development Research
Creative development research is another type of qualitative advertisement research. It can work well at various stages of the process, helping brands define the marketing strategy, define the execution, or test that execution.
The purpose of this sort of research is to help your team understand how and if your creative ideas are working. And, if they’re not working, this research can help you figure out how to make them work.
Benefits of Creative Development Research
When a brand focuses on creative development research, they can make great strides toward understanding their advertising landscape.
Creative development research provides invaluable insight into what certain people are responding to. It’s a great opportunity to test a number of ideas before investing in any single one of them. Then, your brand can put your money toward the idea that seems to make the most sense, based on your research.
A Market Research Agency Can Help
If copy testing and creative development research seem like a lot more than you can take on all on your own, there are teams and experts out there who can help. Hiring a market research agency to drive your testing strategies can take a lot of the pressure off and get your real results.
If you’re interested in getting started with an agency today, learn more about us and contact us about our services!