Bastion Insights customizes our strategic research offerings based on your unique business needs. Instead of sticking with cookie-cutter market research, we determine which of our research methods best work for you: brand tracking, copy testing, customer journey, market segmentation, pricing, and product viability.
We specialize in strategic research.
Talk to us today, and we’ll cover any or all of these bases for you
Identify the interests of your target market and how you can turn those interests into high-potential opportunities.
Use data-driven market research to improve your product and to maximize the ROI for your marketing communication efforts.
Track existing consumer behavior and create interactive scenarios to predict potential business outcomes.
Evaluate the dynamics between your brand and the target market so you can address things that need improvement.
Understand your brand’s underlying motivations. Deconstruct the barriers to and drivers of your success.
The last few years have been busy. We’ve conducted over a million interviews in 48 countries. We crunched more than 30 million data points to understand your target market. We’ve hosted thousands of focus groups, in-depth interviews, intercept interviews, and ethnographies to determine how we can shine the spotlight on you.
Let’s develop a market research strategy to keep your brand top-of-mind.
All of our work is designed not just to answer a point-in-time question, but to serve as the basis for ongoing decision support and strategic direction.
We strive to understand consumers holistically, through their eyes and in their words, and to show you what their world looks like, through an extensive toolkit of research techniques and approaches.
- Usage & Attitude
- Ad Effectiveness
- Concept Testing
- Product Features
- Service Offerings
- Price Elasticity
- Brand Elasticity
- Brand Positioning
- Brand Tracking
- Ad Tracking
- Digital Tagging
- White Space
- Customer Satisfaction
- Customer Journey
- Category Motivations
- Category Behaviors
- Advanced Analytics