Develop Marketing Strategies Based on Consumer Behavior
Bastion Insights conducts brand health tracking to identify the key factors that affect the buyer’s journey and purchase behavior. We use insights around how consumers buy and use your products, and what they think and feel about the brand itself, to develop a comprehensive marketing strategy to drive ROI.
Make Data-Driven Decisions Based on Brand Tracking Results
There’s no one-size-fits-all marketing strategy. We maximize brand health tracking tools to measure brand awareness, consideration, and positioning. Our marketers also measure search intent, bounce rates, brand loyalty, and consumer volatility. We look for all opportunities and threats that could affect your business. From there, we develop a more profitable and sustainable branding strategy just for you.
The Key Features of Brand Tracking
Bastion Insights provides brand health tracking services to measure your KPIs and how well your target market interacts with your brand. We integrate surveys, search, social media, and digital data to gain a comprehensive view of your brand health, and to help you make better decisions for your business.
Through brand tracking, you get an insight on these metrics:
It’s important to know the keywords that your target market is searching for and what would make them want to click on your page. Tailor your message to reach out to them.
Track the awareness, consideration, and decision stage of your target consumers. This gives you insights on what will make them want to purchase your products or services.
A major chunk of your marketing strategy and overall profit is dependent on loyal customers. Find out what makes them want to trust you and keep buying your products or services.
The Benefits of Brand Tracking
Don’t neglect the things that need improvement even when your business is doing great overall. You can always make changes in your online marketing strategy, brand interactions, and actual products and services. We conduct brand tracking research to help you identify these potential changes.
More importantly, you benefit from brand tracking in the following ways:
Assess Your Long-Term Performance
Brand health tracking means watching and analysing your brand performance over time. It provides quantitative data that helps you improve your products or services.
Discover New Opportunities
In addition to highlighting what your brand excels in, brand health assessment points our areas for improvement. It helps you make better marketing decisions moving forward.
Keep an Eye on Competitors
Brand tracking tools and surveys also give you a bird’s-eye view of your industry. You can see what your competitors excel in and how you can do things better.
Let’s Measure Your Brand Health
Bastion Insights gives you a 360 view of your brand health, so you can make better marketing decisions. We maximize our tools for your customized solutions.
Call us or send an email today.