Data Driven Marketing Strategies
Bastion Insights conducts market segmentation, brand tracking, and advanced analytics to determine the most effective way to interact with consumers. We conduct objective and business-driven market research for you.
Our senior level marketers have experience across all kinds of industries. This lets us customize our strategic, foundational research offerings based on what your brand needs to focus on. We’ve got all of your bases covered.
We provide strategic, foundational research offerings, that can be customized 100% to your needs. Whether you need strategic consultancy or fast turn data and insights, we have a full toolbox of research methods with particular strength in discrete choice, product viability, pricing, copy testing, brand tracking, customer journey and segmentation. If you need help in any of the following areas we should talk.
Identify the interests of your target market and how you can turn those interests into high-potential opportunities.
Use data-driven market research to improve your product and to maximize the ROI for your marketing communication efforts.
Track existing consumer behavior and create interactive scenarios to predict potential business outcomes.
Evaluate the dynamics between your brand and the target market so you can address things that need improvement.
Understand your brand’s underlying motivations. Deconstruct the barriers to and drivers of your success.
In the past few years, we’ve conducted over 1M interviews in 48 countries, crunched more than 30M data points, and conducted thousands of focus groups, IDIs, shop-alongs, intercept interviews, and ethnographies.
Discover some of the companies who turn to us for their consumer insights, product and strategy development, communications optimization, target audience segmentation strategy, customer journey mapping and global brand strategy needs.
We’re always on the lookout for bright, curious thinkers with diverse backgrounds to join our growing offices. We want anyone who is inquisitive and open-minded and we prefer not to wade through a hundred banal applications. One blow us away application is all we’re looking for.
We want bad-asses who are do-gooders. Someone with the gift of persuasion and amazing people skills. We‘re looking for a fearless, proactive, live-on-the-edge, irreverent, work hard and play harder individuals. We expect your uber maximum effort to develop that killer deliverable to our Fortune 500 clients. Cookie cutter ideas will crumble here. Over ambitious ones put us in research nirvana. If this sounds like you please get in touch at email@example.com
Let’s see the perks.
Comprehensive Health Plans
We offer excellent medical, dental, and vision insurance options for you and your family.
The key internal resource responsible for ensuring that all logistical details of our research projects run smoothly and are successfully executed. This role serves as the liaison between clients, internal strategists and the external resources required to execute a client assignment.
The executive who sits at the epicenter of client projects and oversees projects from beginning to end as they day-to-day lead, both internally and with clients. This position spends an equal amount of time between client service/relationship building and performing the operational aspects of executing client assignments.
An autonomous project manager who owns and execute a client assignment from beginning to end in terms of delivering quality data insights on time and on spec. This position is balanced between client service/relationship building and performing the operational aspects of executing projects.
This is a strategic role at the epicenter of the client relationships with full responsibility for managing a team and roster of client accounts. The focus is on directing and developing relationships across Bastion/db5, our partners, prospective partners and clients, including “owning” client relationships. The Strategy Director is expected to play a significant role in shaping the company Bastion db5 becomes and in winning business.
We work with the world’s most innovative, respected, and most resilient brands. We’re not just considered as a vendor as much as partners, because we’re equally invested in their business and success. Here are just some of the company we keep.
Don’t judge us on our partners, give us your toughest issues and questions. We thrive on challenges, and look forward to challenging your expectations about what a research partner can offer you.
We believe research approaches, such as, Market Segmentation, Concept and Product Testing, Creative Testing, Brand and Advertising Tracking, and Advanced Analytics can help our clients maximize their creative genius by augmenting their understanding of their most valuable prospects and customers. Helping clients create the most effective data driven marketing strategies, or at least data assisted strategies are our sweet spot.
Bastion Insights uses a suite of services, including but not limited to, Market Segmentation, Path to Purchase (Shopper Journey), Concept and Product Testing, Creative Testing, Brand and Advertising Tracking, and Advanced Analytics to determine the most effective way to interact with consumers. We help our clients identify:
- The most valuable target segments for their business.
- The most efficient media channels for reaching each target.
- The most impactful strategies and messages for changing minds and habits.
- The optimal creative approach to bringing the strategy to life.
- A feedback loop for understanding how product and marketing impacts brand health and behaviors.
The end goal is superior sustainable and profitable marketing strategies that acquire new customers, enhance casual users, and garner loyalty among existing customers. Our senior level marketers have experience across all kinds of industries and disciplines (client-side, agency-side, data science, and cultural trends). This lets us customize our strategic research offerings based on what your brand needs to focus on. Whatever your objective, Bastion db5 will customise design and manage business-driven market research for you. Get in touch and let us help you unlock new opportunities for growth.