We’ve used a selection of tracking tools to help CKE and their 3,800 franchised or company- operated Carl’s Jr and Hardee’s restaurants across 44 states and 43 foreign countries and U.S. territories to increase same store sales. db5 helps us know our audience. If we create something for everyone it won’t resonate with anyone. If you find an audience of one and can appeal to that one person, it will echo.

“db5 helps us find and measure moments of lightning where you can strike hard and quick to have a powerful impact versus throwing up a bunch of digital banner ads that mean nothing. db5 helps us find our audience and create products and services that will echo and reach an even bigger audience one person at a time.”

Jeff Jenkins
Chief Marketing Officer, CKE Fz