We help Vox Media and other publishers (Tastemade, BuzzFeed) to measure the effectiveness of all the creative content they produce for their clients. More than 5,000 pieces of content across 1,000+ clients and too numerous platforms to cover.
“Automating the process for our content testing has freed up quite literally hundreds of man hours. It has allowed the ad research team at Vox Media to take company best practices and innovate and personalize our work to the human intent of each piece of content. We’re able to execute survey set up to finished report with minimal time spent managing the research and all our efforts focused on interpretation of results and integration of research into the ad sales process, It’s hard to imagine automation or technology as advocates, but the efficiencies of time and cost automation has provided has made our internal partners at Vox Media advocates for the work we do.”
Senior Director Advertising, Vox Media