KFC Case Study

We have worked with KFC while they weathered health trends, delivery snafu’s, and emerged stronger than ever – opening new stores at the rate of one every seven hours and in the last two years, the chain has launched in Macedonia, Uzbekistan, Albania, Guyana, taking the number of KFC countries up to 131 (more than McDonald’s). We’ve been there with them as they push new and creative ideas, including introducing the first female Colonel and the beloved mash-up of chicken and waffles, which is bringing incredible growth and renewed excitement around the cherished brand, Audience and communications tracking have shown the early signs of success for now lauded food mash-ups and creative campaigns that use marketing as a “magnet vs. mirror.