Posted on: December 31, 2021

Positioning research creates business opportunities. Businesses can better tailor new products to customers’ needs, and brands can better tailor existing products for competitors’ products. Also, positioning research can guide the marketing strategy.

What Is Positioning Research and What Are the Benefits?

This article will explain what positioning research is and its various benefits for businesses. We’ll also touch on what a Unique Selling Proposition is.

Positioning Research

Why is positioning so essential, and what does it entail? Customer perceptions determine product positions, which reflect the most important characteristics. The perception that your product is superior to your competitors is often reinforced through advertising, branding, and product packaging. This is known as USP (Unique Selling Proposition).

As customers have access to more choices than ever before, today’s global marketplace demands effective strategic positioning. If you don’t distinguish yourself among those choices, the odds get slimmer. Those who purchase or recommend your product or service will remember you if your positioning is effective.

What is the Best Position for my product to my competitor?

In today’s crowded marketplace, product differentiation is critical. You can perform a competitive positioning analysis by comparing your products and services with those of your competitors and determining which attributes and benefits are most relevant to customers. Consequently, you can position your product or service based upon those attributes and corresponding benefits. It may also enable you to identify a niche with specific needs within your market.

How can I improve my Market Position?

You might feel that your market position needs to be changed after conducting a market research positioning study. A product’s position may need to be changed, or even your organization’s position. In today’s rapidly evolving market, changing expectations of customers, stakeholders, and employees can force a company to alter its positioning to meet stakeholders’ needs.

At Bastion db5, we can provide you with the accurate information you need to successfully reposition your business or organization, a product, or a service.

How should I position my product or service?

In order to set you apart from competitors, we will help you identify which features potential buyers value most. You might discover that prospects perceive your competition as having poor quality, for example, as a consequence of research. Market share can be gained by using this information to develop and communicate a high-quality product.

Using A Quality Market Research Agency

The strategic research solutions we offer at Bastion db5 are customized to suit the needs of our clients. Instead of using the same old market research methods, we choose what research method will work best for you, which include but are not limited to:

• Brand tracking
• Copy-testing
• Customer journeys
• Market segmentation
• Pricing
• Product viability.

Strategic research is our specialty. Contact us before you make any critical decisions, and we’ll guide you the rest of the way.