Did you know that there are 41,000 listed companies globally? Though it sounds like a low number when considering how large the world is, it’s more than enough to make…

  A recent survey found that about 31% of small businesses have stopped operating. And this could be due to the ongoing pandemic. However, even in times of hardship, you…

As a marketing term, “segmentation” refers to the process of grouping potential buyers into groups or segments based on their common needs and how they respond to marketing initiatives. Market…

While there’s a lot to be said for following your gut and relying on experience to help with strategy, data is a crucial pillar to shore up your business offering…

Tracking the health of your brand is essential today for sound business operations and to expand your business. When you’re looking for the best brand health tracking indicators, there are…

Across such a broad range of platforms, competition has never been greater. A strategy that works for one audience may not necessarily work for another. These days, numerous factors influence…